NY/NYC
Designer
@ccarforo
I am a multidisciplinary digital Design Director based in New York.
I'm a New York native. I have over a decade of experience in creating website design, UX, email, product design, and digital identity systems. I have worked with brands spanning many industries including pets, fashion, farming, CPG, and skincare.
In my role as a Design Director at Barrel, I lead and grow our talented team of designers, collaborate closely with the business development team to secure new opportunities, and streamline processes to enhance our efficiency. For the last 6+ years, I have been running our internship program, including overseeing the recruitment and mentorship of emerging design talent.
I lead our internal research initiative, DTC Patterns, where our team conducts in-depth analyses by purchasing ecommerce products and documenting our experiences. This has been a resource for our industry, internal team, and clients.
I am an active member of the DID (Diversity in Design) Network since it opened in 2020, and am dedicated to making the design community a more accessible and inclusive environment. Accessibility is something I am very passionate about and advocate for whenever mentoring designers or designing myself.
When I am not at work you can find me hiking in the Hudson Valley, traveling, or shooting film.
Writing: Featured on DTC Patterns
01 Seed Takes The Guesswork Out Of Subscriptions
02 Debunking CBD With Highline Wellness’ Email Marketing
03 Engaging Your Customers On Instagram: Lessons From Highline Wellness
04 How Brightland’s Packaging Dazzles Customers
05 Why Brightland Thinks Olive Oil Should Be Top Of Your Gifting List This Year
Speaking:
// DTC Patterns Podcast
// SoDA: Adobe Creative Cloud: On Creative Leadership & The Influence of Design Patterns
// Bridging the Gap Between SEO + Design & Development
Additional Links
Minimalist Post
Numbers&Ampersands
Gear & Motor
VSCO
View My Resume →